The people behind Remattering.

Lerzan Aksoy

Dean
Fordham University
Gabelli School of Business

Lerzan Aksoy is Dean of Fordham University's Gabelli School of Business and one of the world's most influential scholars of customer loyalty, service, and the ways organizations create genuine social value. She is the recipient of the American Marketing Association's Christopher Lovelock Career Contributions Award, the highest honor in service marketing, and a Fulbright scholar. She served as President of the AMA Academic Council from 2024 to 2025.

She is co-author of the New York Times bestseller The Wallet Allocation Rule and four other books on customer loyalty, and her research has appeared in the Harvard Business Review, MIT Sloan Management Review, and Journal of Marketing.

Leading a business school at a mission-driven university in New York City, Lerzan works with students and business leaders on questions that reach beyond professional achievement: what they will contribute, whom their work will serve, and how they will use what they have learned. Those questions are central to Remattering.

Timothy Keiningham

J. Donald Kennedy Endowed Chair in E-Commerce
St. John's University
Peter J. Tobin College of Business

Timothy Keiningham is Professor of Marketing and the J. Donald Kennedy Endowed Chair in E-Commerce at St. John's University's Peter J. Tobin College of Business. Before academia, he spent more than 25 years in industry, including 17 years at Ipsos, one of the world's largest research firms, where he rose to Global Chief Strategy Officer. He is also a recipient of the AMA's Christopher Lovelock Career Contributions Award and was named one of the Top 50 Undergraduate Business Professors in the United States by Poets & Quants.

He is among the top one percent of cited scholars in business and management worldwide, and the author of nine books, including the New York Times bestseller The Wallet Allocation Rule.